A Look at Productivity in the Apple App Store
The Apple App Store feels like a land of exciting new opportunities to play, learn, sketch, and share and they have created a wonderful marketplace for consumers and developers alike to be able to access and publish creative content. It is like the internet generation’s version of The Grand Bazaar in Istanbul (one of the largest and oldest covered markets in the world, with 61 covered streets and over 4,000 shops which attract between 250,000 and 400,000 visitors daily.) [caption id="" align="alignnone" width="1250"]
The Grand Bazaar. Photo by Jumeirah[/caption] Worldwide, the App Store has brought in nearly $40 billion for developers since 2008. Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone, according to Apple. With nearly 2 million apps available to consumers, the category system seems to be the most logical way to provide access to the most useful channels and recommendations. Apple does their best to manage recommendations and sort topics appropriately, yet there are still so many shops in this digital bazaar I thought it would be helpful to shine some light on the productivity section, amidst all of the brands and shiny new apps vying for your valuable attention. [caption id="" align="alignnone" width="1200"]
Photo by Apple[/caption] From Books to Weather and twenty three categories in between we thought it useful to focus on the category we are listed in, the Productivity category. The Productivity category is the 11th most popular app category with Games and Business leading the way (as you can see in the chart below.) Currently Apple’s highlighted sections include 14 featured verticals within the Productivity Category. From signing electronic documents to creating presentations, the categories cover the full gamut for everything productivity related.
I would like to eventually see a new category for “Art and Creativity” since creation isn’t necessarily tied directly to producing more efficiently and it creates a logical bridge to help evangelize their iPad as a professional creative tool. After all, Apple made the Apple Pencil to bring professional sketching, painting and drawing to designers and creators right? If they can have a whole category for just Catalogs or Navigation then we think they should have an “Art and Creativity” category. If you are looking to sketch a creative concept, why would you look for the Gmail icon that represents the Productivity category and then filter through all of the VPN’s, spreadsheets, calendars, and even a metal detecting stud finder? uMake is for creating new concepts and sketching, so ideally we would like to see ourselves in a creative category, but until Apple creates one we are happy to help you be productive spending time doing what you love, bringing ideas to life!
November 4, 2016